Who do you serve?

Or maybe that should be “whom do you serve?”.

I was never that good with grammar!

But I think the question is still an important one, and here’s why…

You might be able to tell that I’ve only recently started this blog. As of this writing, it’s got one other post on it… plus a couple of pages about me and what I do.

When I sat down to write this second post yesterday, I faced the dreaded blank page and couldn’t think what to write.

I’ve heard a good remedy for that is to just write, and keep writing.

So that’s what I did.

Spelling mistakes. Appalling grammar. Mostly nonsensical rubbish.

But a theme emerged, and it started with the question, “Who do I want this blog to attract, and be attractive to?”.

And I suppose the ultimate aim of this particular blog is to attract people who may be good clients, so perhaps a better question is, “who is my ideal client?”.

And isn’t that the $64,000 question?

How many business owners really… I mean, really… ask themselves that question, let alone answer it.

Have you?

My brother Thomas has answered it in a wonderfully succinct way…

If you’re a dentist, you’re a potential client.

I think that must provide a very liberating approach to business. To know so specifically who it is you’re “made to serve”, so to speak.


Well, it’s taken me a long time to figure it out… but I’m pretty sure I’m made to serve UK business owners who’ve recently bought Infusionsoft. For a whole host of reasons.

And the great thing about the question is that when you’ve thought long enough about it, the answer defies explanation and justification.

It really only matters to you.

And who you serve of course!

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